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Web Analytics

About Web Analytics Training

Web Analytics is the vital aspect of any marketing campaign. Measure unlocks the caliber of various marketing techniques. whenever you execute a campaign, analytics helps us to derive the best performing marketing solutions for our business. Web analytics narrows down our feasibility to focus on marketing techniques to the core. Learn the core principles of digital analytics and Google tag manager including how to create a Google Analytics account, collect data, process the business data you need for reporting and analysis. Learn the tactics to attract new mobile users to your app. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports.

Curriculum

  • Overview of Analytics
  • Signing up for Analytics
  • Installing Analytics on your site
  • Understanding dashboard elements
  • Platform components
  • The data model
  • Understanding dashboard elements
  • Platform components
  • The data model
  • Analyzing your content statistics
  • Tracking events
  • Exit pages
  • Demographics
  • New and returning users, bounce rate, and engagement
  • Technology
  • What does filtering do? Why use it?
  • How to apply filters
  • What are goals?
  • Setting up goals
  • Goal parameters
  • Create a segment (including pre-made custom segments)
  • Analyzing segment data
  • Social media segments
  • What are conversion rates?
  • Tracking who sends you sales
  • Impressions vs Visits vs Real Customers
  • Secure pages
  • Linking Analytics and Adwords
  • ROI and PPC
  • Linking Adsense and Analytics
  • Creating custom reports
  • Linking Webmaster Tools and Analytics
  • Webmaster Tools data
  • Comparing Webmaster Tools data and Analytics data

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