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Social Media Optimization (SMO)

About SMO

Social media optimisation is the use of social media platforms, websites and social media communities to promote a product or service. SMO is to use, with the intent to increase the traffic to website. Apart from the social media platforms, Social Media also covers the RSS Feeds, social news and bookmarking sites. Goal of SMO strategy is to create rich online content from well-written text to eye-catching photos or videos that can entice users to be the returning users, to higher volume audience.

Social media when put to its effective purpose, can improve your site’s organic search results. Corporate Employees must attain the caliber of identifying the opportunities and Learn the concepts of the Integrated Marketing. It’s also equally important for the candidate to engage the audience in right way. A Digital Marketer must have the caliber to connect all the social media platforms in a cohesive, consistently branded network directing your potential customers where you want them to navigate and parallelly giving them the information they’re looking for.

Curriculum

  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Brand Management Strategies
  • Network Profile Creation
  • Social Media Key Concepts
  • How Social Media is important for a business?
  • Setting Social Objectives
  • Social Strategies and Tactics for Google+
  • +1s and Sharing
  • Integration with your site
  • Promoting a Brand on Google+
  • Tools
  • URL Shortening Tools
  • What is Twitter
  • Why we love it
  • Opportunity
  • Who to follow
  • How to Setup a Twitter account
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • Understanding the Twitter
  • Twitter Guidelines
  • Twitter Tools
  • Twitter Demographics
  • Reputation Management | Keyword Research | Competition Analysis
  • How to Shorten and Measure your URLs
  • Setting up Facebook and Privacy
  • What Can You Do With Facebook
  • Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
  • Facebook Benefits
  • Open Graph
  • Pages (Dos and Don’ts)
  • Measuring and Monitoring
  • Group Pages vs. Fan Pages
  • Facebook Pages – what can you do
  • How to promote your Facebook page
  • Engagement and Conversation
  • Being Found in Real Time Search
  • Creating Events
  • API Integration
  • 1. Create & Manage:
    • Business Manager, Ads Manager
    • Power Editor
    • Campaign creation
    • Ad Set & Ad creation
  • 2. Assets:
    • Audience Insights
    • Images
    • Pixels
    • Product Catalogs
  • 3. Measure & Report:
    • Ads Reporting
    • Custom Conversions
    • Delivery Insights
  • 4. Settings:
    • Ad Account settings
    • Billing & Payment Methods
    • Business Manager Settings
  • . Campaign Insights:
    • Demographics
    • Schedule,Placement,Budget
    • Reach & Results
    • Facebook Pixel
    • Tracking conversions using pixel
    • Remarketing
  • Introduction to LinkedIn
  • Creating the right profile and settings
  • Increasing reach and visibility
  • LinkedIn Groups
  • Company Pages
  • Online video – content is king
  • Viral films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos
  • Stumble Upon
  • Digg
  • Reditt
  • Delicious
  • Fave It
  • E-buzz

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